“Shannon is an absolute champion to work with. Her understanding and in depth knowledge of the world of content strategy, creation, SEO and performance marketing amazed me from the first day I worked with her at iSelect. Shan was so great to collaborate with when we worked on iSelect’s Content Hub due to her dedication and serious commitment to hard work and achieving team goals. I really hope our paths cross professionally again soon”

"Shannon has an innate ability to identify client research priorities that are balanced with an holistic view of how to apply such findings to propel a program for a distinct advantage over competitors.

She developed a business content strategy to assist our program with refreshing digital content for the Live in Victoria website. The plan was able to be easily implemented through a checklist support pack that she put together to guide us through the pertinent areas of recommendations we could apply to our content development projects from initiation to completion and beyond for maintenance. Shannon is an exceptional marketer, clear communicator and timely strategist!"

"In the time I worked with Shannon she consistently demonstrated a thorough understanding of SEO with a professional approach and attention to detail. Shannon has a refreshing 'can do' attitude with a strategic and holistic approach to online marketing. I believe she would be a great asset to any team that is focused on SEO success."

"I’ve been client side long enough to have experienced a lot of agencies and a lot of change within them. Directors, account managers and specialists have all come and gone. Some have shone, some less so, some focused on what my business needed and others concentrated on what they could invoice.

Every now and again I have the absolute pleasure of getting to work with someone exceptional. The kind of person who just fits right in, understands my brand, listens and intelligently adds value. The kind of person who dreams big and also knows what it takes to make those dreams commercially viable so they can become reality. I’m pleased to say Shannon has all of these attributes and more.

Shannon and I have worked together across two great Australian brands: Medibank and Red Energy. After my first meeting at Medibank with her and her manager I knew there was something different about her and I commented to him later ‘she’s amazing, hold on to her’, he enthusiastically agreed.

I’ll cite one example, one of many I could tell, because it neatly encapsulates her marketing-savvy and ability to keenly interpret the strategy to customer-centric, valuable, outcomes: Medibank’s brand mission was ‘for better health’ and we wanted ways to demonstrate it, not just say it.

I talked to the paid media agency team and they talked ads – great Ads – but nothing permanent, nothing that would also achieve our Social, Content and Google search improvement objectives. I talked to the SEO and content agency team that Shannon was a part of and they came up with a data-backed content strategy that focused on the opportunity when customers turned to Google and Social for health queries. Talking through the rationale and execution and it was impressive to see how they talked to empathy particularly taking in to consideration how customers might be feeling given they have a need to seek information about health conditions. The plan would see us at the top of key health insurance terms in eight weeks, they said. I was optimistic and sceptical of such a big claim, but I love ambition so we implemented it as recommended.

We didn’t get to first on Google in eight weeks, we got there in six and three years later and without it being touched since Medibank is still there. The amount of brand exposure and customer engagement Medibank has received from this single intelligent set of recommendations over the last three years has been terrific, and what it would have cost in ad dollars doesn’t bear thinking about.

All of this was seeded by Shannon. Shannon was the one that saw the awesome opportunity, linking multiple brand objectives and customer-centric objectives together. And now I’m at Red Energy there’s only one person I wanted from Performics to lead our content and social strategy program of work, and I’ve got her."

"It's rare to come across someone with equal parts precision and creativity, but Shannon has both in generous amount. I recently had the opportunity to work with Shannon during a contract role at FirstClick Consulting. She was a great manager who was never to busy to explain a task. Her investment in her clients and their brands was genuine and diligent and her work was always above par. But what made Shannon extra special was the interest and time she invested in her organisation, be it organising work events as co- chief entertainment officer, looking out for the new recruit or just a friendly chat, all while producing outstanding search results for her clients. There is no doubt that Shannon will be a definite asset to any organisation focused on content and SEO success!"